Why Authors Need a Blog — BlogWorld & New Media Expo Blog: "publishers for the Literally Social podcast, I’m discovering a common theme: successful, influential, best-selling authors all have a strong, multi-faceted social media platform that’s been built over time. Blogging is the foundation for that platform.
But why do I need a blog?
Facebook, Google+, Twitter, Tumblr, and TypePad are all great social networks. They all function as micro-blogs, too. There are 2 major problems with trying to build your social platform on these light-weight social webs, however:"
'via Blog this'
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