Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers: "A Facebook campaign that gives users a higher discount on Bonobos merchandise as more users Like the Page.
Method: Bonobos bills itself as a web-driven men’s apparel brand and e-tailer, that uses heavy Facebook integration. We spoke to the company’s VP of Marketing Richard Mumby, who told us that Facebook ads and its Page were responsible for 50% of the company’s new customers.
This particular campaign, like most of the company’s campaigns, was developed in-house and takes a concept we’ve seen primarily with charities — pegging monetary amounts to the number of Likes a Page receives — and changes it up for retail"
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