How to grow your service business (part one) | Startups: "The importance of a good bedside manner
• The importance of demonstrating benefits / proofs / testimonials
• The business development process.
Most ‘professionals’ were trained to be technically excellent, but no-one told them how to run a business.
Tip of the day: You should become an expert in the world that you work in.
Become an expert
People hate buying from a ‘follower’ or an ‘also-ran’ but love buying from an expert; whether you’re an accountant, a homeopath or a plumber, you can do it."
'via Blog this'
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